Le Page PR was appointed to launch Paws Connect, Australia's first wellbeing centre for pets, offering many of the holistic therapies available to humans.

The media strategy included targeted pitches to print media, including local press, radio and dedicated animal publications.

Results included securing valuable editorial in a major daily newspaper, local press, metropolitan talk-back radio and numerous online animal magazines and websites, all highlighting how Paws Connect animal health experts and natural therapies aim to give pets happier, healthier and longer lives.